Wednesday, 1 February 2017

LEGO® is the World's Most Powerful Brand

The Global 500 rankings were revealed today (February 1st) and if you didn't know, this calculates the most valuable and most powerful brands in the world. This year, LEGO® has taken the top spot away from The Walt Disney Company to become the world's most powerful brand. LEGO is not only the number one toy brand but its now the most influential with a huge portfolio of characters and IP partnerships with movies, video games, books and of course, the world famous LEGO sets!

Later this year we will see the formation of The LEGO Brand Group as well as the upcoming release of The LEGO Batman Movie next week. Well done LEGO - it's great to know the world loves you!

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