Thursday, 2 March 2017

Ten Little Known LEGO Facts

In 2017, LEGO was announced as the world's most powerful brand. Yes, LEGO is loved by all and it's no surprise. LEGO is an idea as much as it is a toy. Moulded in a thermoplastic polymer, acrylonitrile butadiene styrene, LEGO bricks are known for their durability, which is why you can pull out your stash from 30 years ago and still play with them - like no time ever passed. LEGO is the true timeless toy - they don't deteriorate with age.

Not only will they look the same, but they'll fit together with every brick made since - even with those going back to 1949 when the Danish toy-maker, Ole Kirk Christiansen created the very first one. The precision of the production processes is the reason why we are able to make such amazing replicas of things like the stunning new replica model of Big Ben (available now), The Simpsons House (available now) and The Beatles Yellow Submarine (also out now!).

LEGO bricks are the ultimate toy, helping to fuel our children's imagination, as well as our parental ambition. Children can build a whole universe to their own specifications and parents can watch (and join in) happily as their child's creative mind thrives.

LEGO SYSTEM A/S

LEGO remains the world's most popular toy; in fact LEGO is more popular now than at any other time in history, and that's in a world competing with new technology like state-of-the-art video games, iPads, iPhones etc. Surprisingly it was nearly bankrupt just over a decade ago, but it came back with an almighty bang and looks like it's here to stay. Check out the latest LEGO releases here.

With such a universal love for the LEGO brick, we thought we'd compile 10 little known facts about the brand to impress your friends and to educate your children!

10 Little Known LEGO Facts

1. LEGO founder, Ole Kirk Christiansen, created the brand name 'LEGO' from taking the first two letters of the Danish words LEG GODT, meaning "play well"

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2. The famous LEGO brick is more than 50 years old and the first bricks still fit perfectly well with their modern day equivalents. Check out the vintage TV advert from the 1980s below!


3. The moulds used to produce LEGO bricks are accurate to within two-thousandth of a millimetre (0.002mm). Because of this high level of accuracy, there are only approximately 18 bricks in every million made that fail the company's quality control checks.

4. If you put the 340 million minifigures produced last year next to each other in a line, it would stretch 7,900km! To put that into perspective, that's the same as London to Beijing, China!

LEGO-Simpsons-minifigures
The LEGO Simpsons minifigures collection

5. LEGO minifigures are the world's largest population, with over 4 billion of them around the world!

6. At LEGO attractions, such as the LEGOLAND Discovery Centre in Manchester, people are hired as "Master Model Builders". Yes, that's a REAL job! Jealous?

7. Laid out end to end, the number of LEGO bricks sold in a year would reach five times around the world.

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8. There are approximately 80 LEGO bricks for every human on Earth.

9. During the Christmas season, 28 LEGO sets are sold each second.

LEGO-at-Christmas
LEGO is the number one Christmas toy
10. You can combine six eight-studded LEGO bricks in 915,103,765 ways.

If you want a little challenge, try to figure out the 24 different ways to combine two LEGO bricks with eight studs. Happy playing!


LEGO SYSTEM A/S

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